When Marketing Technology Becomes a Privacy Incident: Lessons from the FTC’s Hims & Hers Lawsuit
A privacy incident does not always start with ransomware, a stolen device, or a malicious insider. Sometimes it starts with a marketing pixel, analytics tag, or audience-matching tool doing exactly what it was configured to do. That is the operational lesson privacy leaders should take from the FTC’s lawsuit against Hims & Hers. The FTC, … Continued